If you are a startup that needs to raise capital to be able to hit the ground running, an established company that is looking to expand, or if you are planning to introduce an exciting new product to the world, a crowdfunding campaign could be the ideal platform.

 

The concept of crowdfunding has been growing as an alternative way to finance any number of business projects. Rather than give the power to big banks and similar lenders, entrepreneurs and other business people can raise capital via a crowdfunding campaign through a collective of investors, customers and friends and family.

 

Rather than having to create an extensive business plan, marketing plans, financial breakdowns and prototypes and presenting them to potential investors, crowdfunding allows you to build your presentation via a singular platform for anyone online to see and evaluate.

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The Basics of a Successful Crowdfunding Campaign

 

There are several different elements that go into a successful crowdfunding campaign, including promoting the right cause or product, favorable timing, engaging video, emails, press releases, blog posts and the written campaign itself. Regardless of the type of campaign you are doing, effective crowdfunding content is a must if you hope to make an impact and raise the most money possible.

 

Writing for crowdfunding campaigns is not like writing a blog post or a website page. The content does need to be informative and educational and position the product or cause in a positive light, but there is also an added component that you don’t normally see in a standard piece of online content.

 

Old-School Meets the Digital Age

 

Crowdfunding writers need to be able to write persuasively, illustrating the features and benefits of the campaign in such a way that readers are compelled to take action. Think of it like a landing page on steroids.

 

An effective crowdfunding writing service will use the fundamentals from old-school direct mail sales letters and apply them to the digital platform. Those old sales letters were crafted by professionals who knew a thing or two about human psychology and the art of persuasion, and used those skills to sell billions of dollars’ worth of good and services through the mail.

 

What Can The Content Company Do For You?

 

These same skills are required when writing for crowdfunding campaigns. The Content Company can help you get your crowdfunding campaign up and running, and help you meet all your financial goals.

 

Whether your campaign is donation-based, rewards-based or equity-based, we have the experience and the results-oriented copywriting skills to guide your visitors through the message and get them to invest.

 

Also, we are open to providing the content for your crowdfunding campaign on spec, so you’ll be under no obligation and will only need to pay if we deliver!

 

If you are ready to get started, please click below to start the Crowdfunding Creative Brief form.

We will likely have more questions, but it's a great start to get us up to speed!

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(note: we will create the content for your campaign only, we do not create the marketing strategy.  We have an amazing partner we can hook you up with for that!)

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