The Rules of Engagement: Appealing to Different Types of Readers with Effective Subheads
If your main headline is the component that will grab attention and pull the reader into your page, the subheads within that page will...
INBOUND16, What Do We Hope For?
Well, we are just under two weeks before we head off to Inbound16. It seems like a ridiculously long time ago that we had made this...
Will Algorithms Eventually Replace Human Writers?
One thing that most people seem to love about robots and artificial intelligence, in general, is the convenience. Smartphones, meters,...
How to Tell If Your Content Provider Is Worth the Money
As with most online services, cost is usually a factor when looking for a valuable content provider. You know that if you go too cheap,...
What Is The Value Of Strategic Partnerships?
When you are a start-up, which we still are, building partnerships can be a big step in growth. It can be a blessing and in some cases...
Let Me Give It to You Straight – Reasons Your Content Is Going Nowhere Fast
Hello, and thank you for checking in. At The Content Company, we usually take a less-than-PC approach to content creation. That’s not to...
The Rules of Engagement: Engaging Your Readers Is as Easy as Having a Conversation
Creating engaging content is about much more than headlines and subheads. Yes, they are crucial when it comes to attracting attention and...
How to Know Your Account Team is Losing Your Clients
In the day of digital media, staff can get really lazy, I mean really damn lazy. It’s easy to look busy nowadays, at least create the...
The Rules of Engagement: What Is Engaging Content and Why Do I Need It?
Here at The Content Company, we are kind of obsessed with writing the highest quality content for our clients. And by “highest quality”...
The Rules of Engagement: Without a Great Headline, You’re Screwed!
The famous “begin at the beginning” quote from Lewis Carroll’s “Alice in Wonderland” doesn’t only apply to magical worlds that exist in...
